ICC's Commission on Marketing and Advertising

Policy and Business Practices

What do we do?

How does it work?

Become a member

Leadership

Task Forces

Business topics and codes

Consolidated ICC Code

Digital marketing

Direct selling

Market research

Food and beverage framework

Sustainability claims

Sustainable consumption & production

Business advocacy

Services

Opportunities

Code, Guidelines & Frameworks

Full list

To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.

ICC seminar to help marketers keep up with new legal and self-regulatory developments

Paris, 7 May 2012

Organized by the ICC Commission on Advertising and Marketing, the seminar “Consumer Savvy Marketing: understanding and respecting consumers using self-regulation” will take place in New York City on 7 June, 2012.

ICC Marketing Commission appoints Sheila Millar as Vice Chair
Paris, 3 May 2012 The International Chamber of Commerce (ICC) is pleased to announce the appointment of Sheila Millar, Partner, Keller and Heckman to the post of Vice-Chair, Commission on Marketing and Advertising.

ICC Marketing Commission takes part in UNEP workshop in Bangkok
Paris, 2 March 2012 ICC last month presented the ICC Framework for Responsible Environmental Marketing Communication to the United Nations Environment Programme (UNEP) International Workshop on Product Sustainability Information.

Sanders of Microsoft appointed new Chair of ICC Marketing Commission
Paris, 20 January 2012 ICC has appointed Brent Sanders, to serve as new Chair of its Commission on Marketing and Advertising. Mr Sanders leads the advertising, promotions and retail legal team at Microsoft.

New marketing code raises consumer protection standards around the world
Buenos Aires, 15 September 2011 The Consolidated ICC Code of Advertising and Marketing Communications, launched today and made globally available online, serves as the foundation for national self-regulatory systems that monitor marketing practices and provide consumers with easy access to make complaints and redress problems.

Advertising and marketing community in China adopts ICC-based code
Beijing, 14 April 2011 The International Chamber of Commerce joined its global partners and those in the Chinese advertising community to endorse the China Responsible Marketing Code, a new self-regulatory code for China.

Publicis, Microsoft and News Corp executives join ICC marketing commission leadership
Paris, 30 August 2010 ICC has appointed Eve Magnant, Vice-President, Corporate Social Responsibility Director for Publicis Group, and Brent Sanders, Associate General Counsel with Microsoft Corporation, to serve as Vice-Chairs of the Commission on Marketing and Advertising.

ICC calls for broad adoption of its environmental advertising guidelines
Paris, 16 April 2010 ICC today urged the Organization for Economic Development and Cooperation (OECD) to promote awareness of the world business organization’s codes on environmental claims in advertising and to foster exchanges of information on research regarding consumer perceptions.